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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that personal connections are crucial, stating that decision-makers will not consider the proposal in isolation. It's essential to communicate with stakeholders actively and engage them in discussions about the project, as this interaction significantly increases the likelihood of securing funding and resources. Dean advises project sponsors and champions to lobby decision-makers and use these engagements to refine their understanding of the project's value and objectives, ultimately leading to a stronger proposal.
