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The video tutorial addresses the topic of making follow-up calls to customers, responding to frequent inquiries from viewers. The discussion differentiates between two types of customers: existing customers and prospects. For existing customers, the focus is on two areas: those you wish to sell more to and those you want to nurture relationships with. The presenter highlights common mistakes people make during follow-up calls, attributing these errors to natural tendencies rather than personal faults. The tutorial aims to provide insights on improving communication and engagement through effective follow-up strategies.