Transform your daily workflows and Modify Executive Summary

Aug 6th, 2022
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How to Modify Executive Summary

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[music playing] Hi, everyone, this is David from the Effective Writing Center. And today were going take a look at a key assignment in this coursethe executive summary. First, were going to look at the assignment directions so that we all know exactly what it is that needs to be done. Then were going to look at the features of the executive summary, followed by a review of a sample executive summary. So, lets get started with this first question: What is an executive summary? Well, you can tell from the word summary that it is a shorter version of a longer document. But in this case, its a much shorter version. OK, lets take a look. Lets look first at its special features. One, its audience: The executive summary is directed at executives: the top-level managers with decision-making powers. Two, its purpose: Executives use the summary to decide whether or not to move forward on the proposal. The summary is a substitute for the actual proposal. Three, its structure

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Others will read the summary first to decide whether or not they read the rest of the plan. The executive summary is essential in plans that are being written for outsiders. Now if youre writing a business plan solely for internal use you may not need to write out an executive summary.
In general, there are four parts to any executive summary: Start with the problem or need the document is solving. Outline the recommended solution. Explain the solutions value. Wrap up with a conclusion about the importance of the work.
What is included? An executive summary should summarize the key points of the report. It should restate the purpose of the report, highlight the major points of the report, and describe any results, conclusions, or recommendations from the report.
What is included? An executive summary should summarize the key points of the report. It should restate the purpose of the report, highlight the major points of the report, and describe any results, conclusions, or recommendations from the report.
Executive summaries should include the following components: An explanation of why the research was performed. The results that the research yielded. Proposed suggestions for how management or leadership should best alter strategies based on the findings of research.
Your executive summary condenses your entire introduction, business description, business plan, market analysis, financial projections, and ask into one to two pages.
Avoid including any material that is not part of the main document. End with explicit recommendations based on the results of your work. This section will probably make up the bulk of the summary because an audience of executives will be especially focused on action items and their effects on the organization.
What is a good summary? A good summary should give an objective outline of the whole piece of writing. You should not give your own ideas or criticisms as part of the summary. A good summary should not include selected examples, details, or information which are not relevant to the piece of writing taken as a whole.
Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.
What to include in an executive summary The hook. The first sentence and paragraph of your executive summary determine whether or not the entire executive summary gets read. Company description summary. Market analysis. Products and services. Financial information and projections. Future plans.

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