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Matt Crowley's webinar focuses on the importance of confidentiality agreements for employees and independent contractors. He emphasizes that such agreements are crucial for protecting trade secret information that employees may have, which can vary depending on their roles. For instance, software engineers might have access to code and architectural plans, while salespeople could have insights into customer lists and internal pricing strategies. Specific client details, such as decision-makers at companies, are also sensitive. To safeguard this information, Crowley recommends designing an employee confidentiality agreement, which he terms a non-disclosure and proprietary inventions agreement.