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good design is expensive and going back and forth because of a bad brief is just a waste of money and more importantly a waste of everyones time so heres how to avoid that [Music] when it comes to design if you dont have a solid foundation the end result is bound to fall flat or not quite hit the mark and if it does theres a mix of luck in there because its incredibly hard to create a design brief based on a verbal ask or quick slack message trust me super side has desires spread across the entire globe and after a lot of trial and error working with hundreds of clients some as big as amazon facebook and puma weve ironed out this process a solid design brief will not only ensure that youre happy with the end result but itll also save the designer a lot of time and their sanity set expectations for both parties before the project begins and keep both sides accountable to deadlines and itll also help you scale your design production in this video ill be diving into how to devel