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In this tutorial from Consulting Business School, the focus is on crafting winning client proposals and presentations, a commonly requested topic. Writing high-quality proposals is crucial for success in the consulting business. Depending on one's experience and client relationships, consultants may encounter non-competitive situations, where clients seek their assistance directly. However, they still need to articulate project details such as scope, duration, and costs. Additionally, for larger projects, proposals often undergo a competitive tendering process, where multiple consulting firms are invited to submit their bids. The tutorial emphasizes the importance of effective proposal writing at every stage of the consulting journey.