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In this video, Vlad from the Insurance Sales Lab presents a sales strategy to help insurance agents improve their closing rates. He emphasizes the importance of differentiation in the sales process, particularly at the end of a call. Instead of simply presenting a higher price for car and renters insurance, agents should have previously established how their coverage is superior to the prospect's current provider. By doing so, they can effectively justify the price difference and enhance the chances of closing the sale. The strategy applies to all types of insurance, including PNC, life, and health insurance.