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In this video, Meg discusses the importance of a brand questionnaire for brand photographers, specifically focusing on the key questions to ask clients when planning their photo shoots. She emphasizes that the questionnaire is sent after a client books and pays their deposit, following an initial connection or sales call to get to know their brand. Meg highlights four favorite questions to include, suggesting that if photographers aren't using these questions yet, they should consider adding them to enhance their client interactions. The video offers an insider's perspective on effectively planning branding photo shoots.