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Press releases are often included in book marketing packages for book launches, providing a headline, quote, and book details. While they aim to generate media attention, their actual usefulness for authors is questionable. In this video, Julie the Book Broad from Book Launchers discusses the role of press releases in book marketing. Book Launchers is a professional self-publishing team that assists authors in writing, publishing, and promoting nonfiction books to make a significant impact, grow brands, build businesses, and earn profits while retaining all rights and royalties. Though press releases once gained popularity in the 1990s, their effectiveness in today's marketing landscape is up for debate.