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[Music] [Music] hello im richard orton the senior director of product enablement here at oracle hospitality and today were going to look at some of the rate management tools available within opera to help you maximize revenue if we just look back firstly 20 years ago the hotel industry we didnt have the roles of a revenue manager or yield manager it was unheard of thats because pricing used to be static it was probably set for a year no as a rack rate and didnt really fluctuate however today pricing changes constantly could be daily or even hourly thats because we were following what other industries had done based on consumers spending habits and one of the main areas that led this was the aviation industry we just have a quick look here at how an airline sells their fights over one week you can see the variation in cost so here were off to lanzarote in the canary islands leaving on a saturday returning on a monday for one person we can see a variation here of 605 flying on a s
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