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In this tutorial, Erica emphasizes the importance of having contracts for social media managers and virtual assistants (VAs) working with clients. They discuss her personal experience of working without a contract, which led to issues with unpaid services. Erica highlights that if you're in a similar position without a contract, it's crucial to stop and address this oversight immediately. She intends to guide viewers on essential elements to include in contracts to protect their businesses. As a social media management coach and agency owner, Erica aims to help launch and scale profitable agencies effectively.