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Today, Kevin demonstrates how to conduct a mail merge using Gmail and Google Sheets, free of charge. Mail merge allows you to send customized bulk emails, which is ideal for sending personalized messages to a large group of recipients. Kevin uses the example of sending holiday greetings to 50 employees at the Kevin Cookie Company as an illustration. Instead of manually composing each email, Kevin automates the process using a computer to customize the messages. This method is similar to how your electric bill is generated each month through a mail merge system. In the tutorial, Kevin will show you how to set up and execute a mail merge using Gmail and Google Sheets.