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Gayla Scrivner explains how to personalize Mailchimp campaigns using merge tags. Merge tags allow you to pull data from sign up forms such as first names and last names. By adding merge tags in key places, your campaign can be personalized. In Mailchimp, when creating a new campaign, choose an audience and check the box for a personalized "to" field with first and last names. This will personalize the email recipient's name instead of just displaying their email address.
