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hi there gayla scrivner here todays gear up tip is how to personalize your mailchimp campaigns using merge tags even though you send emails in bulk it doesnt mean your message has to be impersonal personalizing your mailchimp campaigns is done through the use of merge tags now merge tags pull from the data you gather on your mailchimp sign up forms such as first names last names emails things like that this video will illustrate key places where you could add a merge tag to personalize your mailchimp campaign so lets hop over here to mailchimp under campaigns and ive got a sample here when you create a new campaign you will choose an audience take this opportunity for the to field to make sure that you check box this personalized to field and i like to put first name and last name and what that will do is instead of just putting just the email address its going to personalize it for you its going to say to in this example to bob smith instead of two and then an email it looks le