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A social media policy is an internal document guiding employee interactions on platforms like Facebook, Instagram, and Twitter. As these platforms gain prominence, businesses have opportunities to connect with customers and shape their brand identity. However, the rapid nature of social media also poses risks, as inappropriate posts can damage a company's reputation. This video tutorial explores the significance of social media policies and the essential elements of an effective one. eFORMS, a comprehensive document database, introduces itself and will provide a customizable social media policy link at the end of the video. Additionally, it clarifies the distinction between social media policies and social media usage.