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In this tutorial, Kevin explains how to use mail merge to customize letters, emphasizing its value in personalizing communications, such as holiday greetings. He highlights that including recipients' first names makes letters feel more personal, rather than generic. While he uses Christmas letters as an example, he notes that mail merge is applicable for various contexts, such as utility companies reaching out to customers. Additionally, Kevin discloses that he is a full-time employee at Microsoft before transitioning to a practical demonstration of the mail merge process on his PC.