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In this video, Jordan Steen, known as Serial Entrepreneur, teaches viewers how to create a client proposal, detailing what services to include and how to determine costs. The tutorial aims to equip aspiring marketers with the necessary steps to effectively present their services and secure deals. Jordan emphasizes the importance of a well-crafted proposal in starting a marketing agency and building a personal brand. He invites viewers interested in these topics to subscribe to the channel for updates on future content, including free trainings and templates. The video promises a step-by-step guide on proposal creation.