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In this tutorial, Emily Probst from Modern Machine Shop discusses how to write and submit an effective press release. She outlines key steps to follow, starting with choosing a topic, which can range from new products and technologies to events or management changes. A press release serves as a communication tool to inform the media about significant happenings in a business and highlight the importance of these developments in the manufacturing industry. Emily emphasizes the need for conciseness, noting that she receives numerous press releases weekly, making it crucial to deliver information clearly and efficiently. Engaging press releases can lead to more extensive stories in the publication.