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In this episode of Senayan PR, the host discusses how to create a public relations (PR) plan. Starting with the importance of developing a strategy, the video addresses why a PR plan is essential for various projects, whether it's a yearly campaign or smaller initiatives. A well-structured PR plan provides blueprints for execution, budgeting, and evaluation. The host will guide viewers through the steps to assemble a PR plan, sharing valuable insights and "secrets" along the way. Overall, the episode emphasizes the significance of planning in achieving effective public relations outcomes.