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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project using a project proposal. He emphasizes that personal connections are essential, noting that decision-makers are unlikely to fund a project based solely on the proposal document without prior communication. He advises that project sponsors and champions should actively engage with decision-makers through lobbying sessions and one-on-one meetings. These interactions are crucial for refining the proposal and understanding the stakeholders' needs, which ultimately increases the chances of securing funding and resources for the project.
