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Writing a press release for your next release is crucial for your promotional campaign, as it can determine your chances of gaining press or radio coverage. This video tutorial explains how to write an effective press release. Acknowledging the challenge musicians face when writing about themselves, the video emphasizes that a press release is vital for marketing, serving as a sales tool for your music and brand. Begin by gathering necessary information, including your artist bio, which should be organized into bullet points. Additionally, create a private streaming link for your release on SoundCloud, as it is the easiest platform for journalists and producers to access your music.
