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In this tutorial, Kevin explains how to use mail merge for customizing letters, particularly in the context of sending personalized holiday greetings. He emphasizes the importance of using recipients' first names to make letters feel more personal, rather than sending a generic message that might be overlooked. While Christmas letters are a common use case, Kevin notes that mail merge can be beneficial for various scenarios, such as utility companies sending customized letters. He also mentions his employment at Microsoft before transitioning to a demonstration on how to perform a mail merge on a PC.
