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Kevin introduces a tutorial on using mail merge to customize letters, particularly for occasions like Christmas when personalized greetings enhance the connection with friends and family. He emphasizes that using recipients' first names in letters makes them feel special rather than receiving a generic message. This technique is applicable beyond holiday letters; for example, utility companies can also benefit from sending personalized communications. Kevin works at Microsoft and proceeds to demonstrate the mail merge process on his PC, inviting viewers to follow along with the tutorial.