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In this video, Kevin introduces the concept of mail merge and its applications in customizing letters, particularly for occasions like Christmas. He highlights the importance of personalizing greetings, such as using recipients' first names, to enhance the connection and avoid generic messages. Mail merge is not limited to holiday letters; it can be useful for various organizations, including utility companies, to send tailored communications. Kevin also discloses his employment at Microsoft before proceeding to demonstrate how to execute a mail merge on his PC.