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In this tutorial, Kevin introduces the concept of mail merge for customizing letters, particularly highlighting its usefulness for personalizing communications like Christmas letters. He emphasizes that incorporating recipients' first names in letters can enhance their personal touch, preventing them from feeling generic. He notes that this technique is not limited to holiday letters but can be applied in various contexts, such as communications from utility companies. Kevin also mentions his affiliation with Microsoft before transitioning to a demonstration on how to execute a mail merge on a PC.
