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A press release is a vital tool in public relations, used to announce upcoming events, report on successful programs, promote survey results, or inform the public about new developments in ongoing events. To be effective, a press release must contain newsworthy information and adhere to journalistic standards, ensuring it is structured, accurate, precise, simple, and clear. It should be concise, ideally no longer than one page or about 30 lines, and often even shorter for better effectiveness. Additional information can be included as an annex. Timeliness is crucial in meeting journalistic deadlines and engaging public interest.