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Writing engineering proposals is challenging, as engineers typically aren't trained in this area during their education. Instead, they learn engineering calculations. However, for consulting engineers, crafting and winning proposals is essential for career advancement. In this week's engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares a key strategy for improving proposal writing. He introduces what he calls the "million dollar question"—a vital question to ask internally when developing proposals to enhance the chances of securing contracts. Matt emphasizes the importance of this question in elevating proposal quality and success.
