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Writing engineering proposals can be challenging, as engineers are often not trained in proposal writing during their education. This skill is crucial for consulting engineers aiming for promotion, requiring them to succeed in proposal submissions. In this week's engineering management video, Matt Handel, author of "Proposal Development Secrets," shares valuable advice on improving proposal writing. He emphasizes the importance of asking a critical question internally while developing proposals, which he refers to as the "million dollar question." This approach can significantly enhance the chances of winning contracts and securing projects for clients.