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In this video tutorial, Kevin explains how to use mail merge for customizing letters, particularly for personal messages like holiday greetings. He emphasizes the importance of personalization, such as addressing recipients by their first names, to avoid sending generic messages that may feel impersonal. Kevin mentions that mail merge is useful for various scenarios, not just holiday letters, including communications from businesses like utility companies. He notes his affiliation with Microsoft before transitioning into a demonstration on how to perform a mail merge on a PC.