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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative project. It captures the vision, voice, and target audience crucial for guiding writers, designers, and video teams. Unlike personal projects with artistic freedom, corporate campaigns require clarity to avoid misunderstandings that can lead to stress, frustration, and increased costs. A well-defined creative brief helps teams produce high-quality work while reducing the number of revisions needed, ensuring alignment between client goals and creative output.