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The third Key Performance Indicator (KPI) is the proposal conversion rate, which measures efficiency as a percentage. It indicates how many submitted proposals turn into actual business—essentially your batting average. For instance, if the conversion rate is 30%, this serves as a baseline. The goal is to determine what actions are necessary to increase this rate to 40%, 50%, or higher. This could involve enhancing the quality of proposals or focusing on better prospects to improve chances of success for each proposal, thereby increasing the overall conversion rate.