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In this tutorial, Kevin explains how to use mail merge for customizing letters, exemplified by sending personalized holiday greetings. He emphasizes the importance of tailoring the message, like using recipients' first names, to make outcomes feel more personal, avoiding generic communications. While Christmas letters are a primary example, he notes that mail merge is beneficial for various contexts, such as utility companies sending customized correspondence. Kevin also mentions his affiliation with Microsoft and invites viewers to follow along as he demonstrates the mail merge process on his PC.
