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In this tutorial, Kevin explains how to use mail merge to customize letters for recipients, enhancing personalization. He emphasizes the importance of including recipients' first names in letters, particularly in scenarios like sending holiday greetings to friends and family. This approach prevents the appearance of generic messaging. Kevin mentions that mail merge can be utilized by various organizations, such as utility companies, to send tailored communications. He also discloses his employment at Microsoft before proceeding to demonstrate the mail merge process on his PC.