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In this video tutorial, the negotiation process for a typical merger is discussed step by step. The initial approach can be initiated by either the buyer or the seller. If the buyer is interested in acquiring a company, their management will contact the target company’s management to express interest. Conversely, a seller may seek out potential buyers by hiring an investment banking firm, such as Goldman Sachs, to identify interested firms. The seller aims to attract interest from multiple bidders to enhance the selling process. The video emphasizes the importance of these foundational steps in executing a successful merger negotiation.