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In this tutorial, Mark Trademan discusses the necessity of notifying the USPTO about changes related to federal trademark applications or registrations. Key changes include a change in the name of the trademark owner, a change in the entity type, or a change in ownership through assignment or sale of the business. Maintaining current ownership information is crucial for legal protection and to avoid potential issues. The video will outline the steps to record these changes and emphasize the significance of keeping the trademark record updated for all business owners.