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In this training, Daniel Laxtons, co-founder and head trainer at Roofing Business Builder, shares how to create a winning commercial roofing proposal. He likens the proposal to a sales letter, emphasizing that strong copy—essentially the persuasive text used in advertising—is crucial for converting prospects. Laxtons suggests that effective proposals can incorporate media, but the written word remains the foundation. To improve your copywriting, he recommends examining the hundred greatest sales letters ever written for inspiration as you develop your proposal. The goal is to build a proposal that effectively closes the deal on its own.