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In this segment from the Kauffman Founders School, Bill Reichert discusses the challenges of budgeting and forecasting for startup entrepreneurs, emphasizing its importance for success. He notes that consistently hitting budget targets is crucial and that failure to do so can lead to founders being replaced by venture capital investors. Reichert encourages CEOs to adopt approaches that aid in the budgeting process, acknowledging the inherent uncertainty in predictions. He stresses that while budgets may not be perfect, they provide a framework for understanding outcomes and adjusting strategies as needed. The discussion begins with an overview of the operating budget.