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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, outlines how to create a proposal for potential clients that details services offered and associated costs. He emphasizes the importance of a well-structured proposal in securing business deals. The video provides a step-by-step guide on what to include in a proposal to effectively communicate value to clients. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for additional content, including free trainings, templates, and proposals. The tutorial is intended to equip viewers with the tools needed to succeed in business.