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In this tutorial, Mike Mancini, a Google Ads agency owner, explains the onboarding process for new clients. The goal is to gather all necessary information for campaign setup without needing further contact until the campaign launch. The initial contact after onboarding focuses on addressing final questions and setting client expectations. He introduces a straightforward spreadsheet used for onboarding, indicating that the client has already confirmed their decision to use the agency's services following a sales call. The video promises a step-by-step walkthrough of this spreadsheet and the overall process.