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[Music] so welcome everybody this evening my names Steve Leeds our guest this evening for our first seminar this semester is a Josh Barron co-author of a book Im sure youre all at this point Im familiar with um you may be saying okay so Im a music Im a music major here the heck do I care about ticketing and concerts and and and live music what thats not what Im into well Im here to say that unlike it was many years ago or not too many years ago an artist would release a new piece of music whether it was on vinyl cassette or CD and that would be the impetus to create a demand for the artists live performance so an artist has revenue streams of sales of their music via CD or downloads publishing merchandising licensing and live and the recorded music was a means to an end and then it created a demand so there would be a need and a desire for the artists tour well Ill tell you now thats turned upside down with the diminishing sales of full-length music in the form of an album