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In this seminar led by Steve Leeds, guest speaker Josh Barron discusses the evolving landscape of the music industry, particularly for music majors. He explains that traditionally, the release of music on formats like vinyl, cassette, or CD would generate demand for live performances. Artists relied on various revenue streams, including music sales, publishing, merchandising, and licensing, with recorded music serving as a catalyst for concert tours. However, this model has changed significantly, as sales of full-length albums have decreased. This shift highlights a new context in which understanding ticketing and live music becomes crucial for aspiring music professionals.
