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In Chapter 4 of the marketing principles video series, the focus is on managing marketing information to enhance customer insights. The session highlights Pepsi's "Live for Now" campaign as an example of leveraging real-time customer feedback. Key learning objectives include: 1) understanding the importance of information for gaining marketplace insights, 2) defining the marketing information system and its components, 3) outlining the marketing research process steps, 4) explaining how companies analyze and utilize marketing information, and 5) discussing special issues faced by marketing researchers, including public policy and ethical considerations. The chapter emphasizes the value of customer insights for effective marketing strategies.