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In this video tutorial, Raja from the London Institute of Banking and Finance discusses liquidity management and its significance for companies and clients in maintaining healthy cash flow in today’s fast-paced market. He emphasizes that cash isn't always readily available and highlights the importance of visibility over cash through information reporting. However, he notes that this visibility alone may not suffice; companies require specific tools and structures for effective management. Raja defines liquidity management as the practice of overseeing cash and easily convertible assets, illustrating that both individuals and multinational corporations manage liquidity in various ways, considering factors like monthly income, investments, and complex account structures across different currencies and regions.