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How to Manage Licensing Agreement

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The partnership strategy focuses on identifying experts within various verticals who understand how to effectively apply the technology to enhance customer experiences. The speaker, the CEO of a company called Exercise Interactive and a graduate of the Mars Incubator, provides insights on partnerships and negotiations. The company's sensor technology enables touchless 3D and gesture control, which is licensed to manufacturers for integration into their products. Without a proprietary product, the company heavily depends on these partnerships to succeed. The discussion will cover their rationale behind choosing a licensing model, as well as key concepts encountered in business discussions.

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What is a typical license agreement?

A licensing agreement can be a profitable option for solo entrepreneurs, inventors and many business owners. Licensing is essentially an agreement between you (the licensor) and another party (the licensee) to take your product to market. In return, you receive either a lump sum or royalty payments for each item sold.

What is a licensing agreement What are 3 types of licensing agreements?

Practitioners and licensing executives often refer to three basic types of voluntary licenses: non-exclusive, sole, and exclusive. A non-exclusive licence allows the licensor to retain the right to use the licensed property and the right to grant additional licenses to third parties.

What are the 3 types of licensing agreements?

Generally, there are three types of licensing agreements: exclusive, sole, or non-exclusive. In an exclusive license, the licensee is only the party that can use the licensed intellectual property.

What are some examples of licensing?

Examples of license agreements, include: Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. The license of a technology where the licensee is granted the right to use the licensors software, or other intellectual property asset.

What is the purpose of a licensing agreement?

A licensing agreement can be a profitable option for solo entrepreneurs, inventors and many business owners. Licensing is essentially an agreement between you (the licensor) and another party (the licensee) to take your product to market. In return, you receive either a lump sum or royalty payments for each item sold.

How does Coca Cola use licensing?

For Coca-Cola, the company licenses its brand to companies in each of the categories mentioned above. Licensees rent the brand from the owner, but are then expected to use their own expertise, capabilities and resources to innovate, produce, market and sell the officially licensed product.

What is an example of a licensing agreement?

An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.

What is an example of Coca Cola licensing?

In the brand expansion example above, licensees designed the Coca-Cola tee shirts, caps, shoes and sunglasses. They then had these products manufactured; they sold them to a retailer, delivered the product and paid a percentage of their sales to the licensor.

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Manage Licensing Agreement