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The partnership strategy focuses on identifying knowledgeable individuals within various verticals who can effectively apply the technology to enhance customer experiences. The speaker, a CEO and mentor with a background in partnerships and negotiations, discusses the story of their company, Exercise Interactive. They chose a licensing model to distribute their touchless 3D and gesture control sensor technology, which they provide to manufacturers for integration into their products. This approach allows them to leverage partnerships rather than develop a direct product line, emphasizing collaboration and strategic alliances for success.