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How to Manage Insertion Order Template

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An insertion order is a document that formalizes the agreement between a publisher and an advertiser for running a campaign, serving as a final step in a direct deal. After signing up and being approved on a network, the next step is to sign this legal contract, which outlines all relevant information for the advertising campaign. This includes the start and end dates, ad unit placement or copy, target audience, and pricing structure. The insertion order helps ensure that the advertiser understands what to expect, minimizing potential conflicts while clarifying the publisher's deliverables and payment. With all specifics detailed, the likelihood of disagreements is significantly reduced, allowing the publisher to proceed with ad setup and execution.

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How do you fill out an insertion order?

Generally, IOs (insertion orders) will contain details including: Name of the ad campaign. Start date. End date. Name contact details of the advertiser or agency. Name details of publisher. Ad target audience. Placement details of ad. Ad pricing structure, budget cost.

Who signs an insertion order?

An insertion order (IO) is a signed agreement digitally or by hand between the seller (publisher) and buyer (advertiser) to schedule the ad campaign. Thanks to IO, both parties assure all the details before the ad campaign goes live on the publishers website.

What is an insertion order example?

What is an Insertion Order (IO)? An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct deal. Once an Insertion Order is signed, the advertiser has to run the ads on your site(s) for the specified amount of time and ad impressions.

What should be included in an insertion order?

An insertion order contains a set of line items that are related to the same advertising campaign. Insertion orders can contain frequency caps, pacing settings, partner costs, and default targeting for line items.

What is an IO document?

The IO contract, which stands for Insertion Order is the final step in the ad proposal process, the IO contract represents a commitment from an advertiser to run a campaign with a publisher or partner.

Are insertion orders legally binding?

An IO is a legally binding contract from an advertiser that outlines campaign details such as budget, flight dates, rates, and performance goals. IOs must include: Flight instructions and other details related to the campaign.

What is an insertion order?

An insertion order contains a set of line items that are related to the same advertising campaign. Insertion orders can contain frequency caps, pacing settings, partner costs, and default targeting for line items.

Why is it called an insertion order?

Insertion order is an agreed-upon document by both parties, created and offered by an advertiser for an advertisement to be inserted on the publishers websites. As you know, most of the terms we use in programmatic advertising today didnt even exist a few years ago. There were no Ad exchanges or Ad networks.

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Manage Insertion Order Template