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Inbound marketing is a methodology increasingly adopted by companies to attract, convert, sell, and retain customers through timely and relevant content. The process consists of four stages essential for establishing a comprehensive strategy. It employs non-intrusive advertising and digital marketing techniques to engage potential customers from the start of their buying journey to the final conversion. The primary goal is to draw your ideal customer, or buyer persona, to your brand by providing valuable and personalized content that guides them through each stage of the buying process. This approach ensures that you remain connected with customers throughout their journey.