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do you know the process of an inbound marketing strategy it is a methodology that more and more companies are using because it allows you to attract convert sell and retain customers with the right content at the right time today we will see what the four stages of inbound marketing are so that you can create your own comprehensive strategy lets get started [Music] if this is the first time youve heard of inbound marketing dont worry were going to do a quick review of this methodology and if you already know it we can go over it together inbound marketing uses non-intrusive advertising and digital marketing techniques to communicate with a user at the beginning of the buying process and it stays with them until the final conversion or sale its main purpose is to attract your ideal customer also known as your buyer persona to your brand you do this by creating valuable content thats personalized and accompanies them through each stage in the buying process you should be with them