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In this video, Steve Hansen, co-founder of Jennifer Roessler, discusses key elements to include in a commercial cleaning proposal. Essential components are a cover letter, a scope of work, a service agreement, and testimonials or references. Proposals should be tailored based on the client's Request for Proposal (RFP), which may specify additional information required, such as an executive summary. Hansen emphasizes the importance of meeting client expectations by adhering to RFP guidelines. Overall, a well-structured proposal is crucial for presenting your services effectively to prospects.