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In this tutorial, Anna shares insights on creating an effective business proposal. She begins by explaining that a business proposal is a document aimed at offering a service or product to a potential client. Anna compares building a proposal to constructing a house, highlighting three key components: the "roof," which includes the company information and qualifications; the "walls," which demonstrate understanding of the client’s needs and market research; and the "foundation," which consists of pricing and methodology for solving the client's problems. In the second part, she will provide three key tips from an experienced software company that can help close deals three times faster.