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How to Manage Event Sponsorship Proposal Template

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Chris Bales from the Sponsorship Collective introduces a video focused on creating effective sponsorship proposals. The training, originally held in a private Facebook group, encourages viewers to join for free weekly sessions, templates, and a supportive community of sponsorship seekers. Bales emphasizes the importance and common misconceptions surrounding sponsorship proposals, describing the proposal and pitch deck as vital tools that can be either poorly or expertly crafted. He plans to guide viewers through the process of creating a successful proposal by presenting three different templates to help improve their approach.

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What is event sponsorship package?

An event sponsorship package is essentially your pitch on why potential sponsors should choose your event over other events or channels they could invest their budget. Thats why its critical to understand the goals and objectives of any existing and potential new sponsors.

What should be included in a sponsorship proposal?

It can be a visual presentation or a written document, however, any way you format your proposal, it should cover these key elements: The Event. When asking for money, its important to set the stage before jumping right in. Your Audience. Why Sponsor? Sponsorship Opportunities. 5 Testimonials / Social Proof. Next Steps.

How much should a sponsor pay for an event?

At small, regional events, you may be able to find sponsorship opportunities ranging from $500 to $5,000. The value you get from those sponsorships is up to you to determine. If you are interested in sponsoring larger activations where the exposure is much greater, the cost is also exponentially greater.

How do you pitch an event to sponsors?

Here are some tips so you can make that fantastic first impression and get the meeting going with your best foot forward. Research potential sponsors. Master the elevator pitch. Let your numbers do the talking. Remember, sponsorship is more than signage. Include interactive activities in the deal.

How do you write a sponsorship proposal for an event template?

How to write your event sponsorship proposal Describe the event in a nutshell. The event is the meat of the delicious meal youll serve potential sponsors as you court them for investment. Present your target audience. Demonstrate your track record. Outline your process. Suggest some sponsorship packages.

How do I create a sponsorship package for an event?

At the very least, your event sponsorship package should include the following: Information about your organization. Describe the event. Provide a general description of the benefits of sponsorship. Make sure that you provide details with respect to specific sponsorship levels, the cost, and the rewards for sponsorship.

What is an example of event sponsorship?

For example, perhaps your event partners with a local restaurant. In exchange for promoting their business to all your attendees, theyll allow you to use their event space and provide catered lunches. Another perk that sponsoring companies can provide is increased exposure for your event.

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Manage Event Sponsorship Proposal Template