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In this video, Scott Bartnick from Otter PR discusses press release distribution. He outlines the importance of press releases, previously covered in his other videos, and emphasizes how to effectively distribute them to reach a wider audience. Bartnick identifies two main reasons for distributing press releases: improving SEO and gaining visibility on reputable sites. By using a press release wire, your story can appear on major affiliate platforms like Yahoo Finance, Fox, and Bloomberg, showcasing your curated content prominently. The ultimate goal is to ensure your message reaches as many people as possible.