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Writing engineering proposals is challenging, as engineers typically learn technical skills rather than proposal writing in school. However, for consulting engineers, mastering proposal writing is crucial for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares insights on improving proposal writing. He introduces a key strategy he calls the "million dollar question," which should be asked internally while developing proposals. This question aims to enhance the effectiveness of proposals, ultimately helping engineers secure more contracts.
